Ed Hardy

Perfect for those on-trend individuals with a fierce streak, Ed Hardy fragrances demand attention. French designer and entrepreneur, Christian Audigier, founded the Ed Hardy fashion brand in 2007. Audigier began his career in the fashion industry at the age of 14, where he developed himself as a designer with many other fashion houses across New York and Los Angeles. It wasn’t until 2007 that Audigier created the popular Ed Hardy brand, taking inspiration from the colourful and edgy tattoo designs from famous American tattoo artist Don Hardy.

The charismatic artwork on the bottles of Ed Hardy fragrances reflects the tantalising scents found within. Ed Hardy men’s fragrances include Original Ed Hardy, Born Wild and Villian, while the popular women’s line carry such signature scents as Hearts & Daggers and Love & Luck.  Perfect gifts for him and her, Ed Hardy fragrances can be found at discounted prices online at The Beauty Store.